Case Study: Leveraging Non-Exclusive Dealerships to Offer Competitive Komatsu Parts
Our company’s ability to source parts from multiple suppliers, rather than being tied to a single official dealership, provides a significant competitive advantage.
This flexibility allows us to offer customers genuine Komatsu parts at competitive prices. Using reliable established suppliers worldwide.
This case study explores the advantages of this approach, specific examples of successful transactions, and potential marketing strategies to target specific customer segments.
Understanding Price Discrepancies
There are several factors that contribute to the variation in prices between suppliers:
- Supplier Agreements: Different suppliers may have varying agreements with manufacturers, influencing their pricing strategies.
- Market Dynamics: Regional demand and supply dynamics can impact pricing. Parts may be cheaper in Europe compared to the US due to market conditions and logistical considerations.
- Operational Efficiencies: Suppliers may operate with lower overhead costs or leverage economies of scale, allowing them to offer competitive pricing.
Competitive Advantage of Non-Exclusive Dealership
Unlike many Komatsu suppliers, our business model is not restricted by official dealership agreements. This independence enables us to source parts from a variety of suppliers, ensuring competitive pricing and availability.
Our comprehensive supply chain allows us to provide the same genuine Komatsu parts offered by official dealers, but at significantly lower prices.
Success Stories
- Final Drive Hub for D61PX Bulldozer
The part was sourced from our approved supplier network at a competitive price approximately 25% lower enabling a competitive offer to the customer without compromising on the quality.
Matt –Senior Sales Advisor
- Swash Plate for a Main Pump
“This part was requested by a Portuguese customer looking to repair their PC30MR-2 Excavator. The Portuguese market is highly price-sensitive. By leveraging our suppliers pricing and stock availability, we were able to source and secure the genuine component at a good price for the customer.”
Damien– Sales Advisor
- Solenoid Valve
“The significant price difference between supplier and other competitors allowed us to sell the component, at an affordable price to the customer highlighting the cost advantage of sourcing from our well established network.”
Damien – Tech Sales Advisor
Our ability to source parts from multiple suppliers, offers a significant competitive advantage in the Komatsu parts market. By understanding the reasons behind price discrepancies and leveraging successful sales examples, we can develop targeted marketing strategies to attract more customers. This approach provides our customers with high-quality genuine parts at competitive prices.
Author – Damien / Technical Sales
